Bob Elder

Chief Impact Officer

[email protected]

Strengths finder attributes:

Relator / Strategic / Maximizer / Developer / Belief

Bob Elder

Chief Impact Officer

Bob Elder is an industry leader in Faith & Family Entertainment who has been navigating the transformative media marketplace for the last 30 years; the experience applied from his arduous career continues to strengthen his impact on the landscape of Christian media today.

He held senior buying positions at Family Christian Stores in the ‘90s, facilitating the growth of children’s media and Christian music. As a senior marketing executive at Word Entertainment in Nashville, he was responsible for merchandising multi-platinum recording artists and videos to the Christian retail channel. Bob went on in 1999 to helm the Christian Sales and Marketing Department at Big Idea Productions: the award winning production company and creator of the tremendously influential children’s series, VeggieTales®. In 2002 he branched off and later became the President and COO of Propeller for nearly 10 years, a company wherein he marketed hundreds of Faith-based projects, including the wildly successful films God’s Not Dead, SoulSurfer, Facing the Giants, Heaven is For Real, and The Shack.


Bob’s personal calling is to find, develop, and bring to market Christ-centered content that changes people’s lives to impact culture. In pursuit of this vision, Bob founded and now captains Collide Media Group, a distinct team of industry professionals with a common goal: to elevate media that inspires a deeper relationship with Christ. With Bob’s gifts as a developer, strategist, and maximizer, Collide has grown exponentially since it’s opening in February 2016; thus creating the opportunity for Bob to serve using his relational experience and marketplace aptitude for the utmost missional impact on our culture.

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